LevelUP – Advancing Jordanian Industries is a United Nations Industrial Development Organization (UNIDO) multi-component project aiming at creating decent job opportunities for women and youth – including through self-employment, – and supporting the inclusive and sustainable industrial development of the country in accordance with the Jordan 2025 Economic Development Plan.

Watch the Masterclasses videos (Boosting your Business Online; Export Consortia) and know more about the LevelUP Accelerator program.

Time & Date:    30 June, 2021, 11:00 AM (Amman)

Sarah Carroll

E-commerce ExpertGrow Global and UNIDO
Sarah Carroll is a world-leading expert on how to grow a business globally using digital strategies. Sarah is author of ‘Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age’, founder of Grow Global and an UN E-commerce Expert. Over the last 10 years, she’s propelled over 10,000 companies on their international digital journey and helped them to achieve up to 10x growth by translating her depth of knowledge of digital trade into simple, clear actions to follow.

Abdallah Al Hindawi

Senior National SME ExpertUNIDO
Abdallah is a senior director and consultant with a solid background and over 27 years of experience. Since 2019, he is working as a Senior National SME Expert with the United Nations Industrial Development Organization UNIDO on the Export Consortia project targeting local exporters, SMEs, Jordanian public-private official economic entities and donors to provide required legislative, technical and financial support to promote the development of several industrial exporting consortia in Jordan.

Salam Dajani

Founder, designer of WENIN, salam & Fashion broccoli

Salam Dajani is the founder of WENIN, a contemporary womenswear brand, established in Milan in 2017.  Salam is also the creator of the salam Clothing label, a GenZ-targeted streetwear label based in the Middle East.  She has recently merged both brands post-COVID! under her minted FashionBroccoli collective. An exciting online concept launching this summer. 


Suhad Shtayyeh

Founder and Creative Director - CIIN Magazine

Suhad Shtayyeh has poured her 23 years of fashion experience into her passion project, fashion and lifestyle blog, CIIN. One of the first online magazines of its kind in the region. CIIN was established in 2015 with the intent of exposing the women of the Arab region to as much relevant style, beauty and lifestyle information that would allow them the freedom to express themselves more authentically. Suhad is also a professional content creator, motivational speaker and public figure in the region.