The Levelup Accelerator supports entrepreneurs, innovators, SMEs, start-ups and organizations to build game-changing and successful business models to enter global markets. We promote a community of motivated young women and men who see an inclusive and sustainable digital transition as the starting point to enter the global markets, acquire knowledge and share personal stories and experience of digital transformation.
Champions of Digital Change
The top entrepreneurs who successfully completed gates 1-3 of the LevelUP Accelerator are awarded the title Champions of Digital Change. Armed with their entrepreneurial vision, LevelUP Champions will bring their ideas to compete, grow and thrive on the global markets. The award promotes a vibrant entrepreneurship community by offering an array of business skills development training, incubation, mentoring and industrial acceleration paths in Jordan and in Italy
The fashion industry is the second most polluting industry globally. Due to endless fashion trends, tons of textile waste is being thrown into landfills by the day and as a response to this issue, Aseel and Alaa Farraj chose fashion as their means of making a positive environmental impact.
Balagan Vintage is a sustainable fashion brand and awareness platform offering high-quality vintage and one-of-a-kind reworked items as an affordable, inclusive, and unique alternative to fast fashion. They aim to become the leading second-hand clothing platform in the MENA region while reducing fashion waste and educating people on the impact of the fashion industry.
Starting in June 2021 on Instagram, Balagan Vintage’s website was ready in September 2022 and currently working on building a community-based re-commerce app that facilitates sales of pre-owned garments. Aseel and Alaa have a clear vision in mind.
Balagan Vintage is an impact business, both environmentally and socially. By raising awareness, and providing a more sustainable alternative to fast fashion Balagan Vintage tangibly aims to reduce the carbon footprint of the fashion industry.
BioEnergyTech is a pioneer manufacturer of high quality, research-proven Nutraceuticals and healthcare products, established in 2009.
BioEnergyTech has always focused on introducing unique natural products that are of the highest quality and are scientifically and clinically proven for effectiveness. We are committed to practicing a sustainable, reliable and environmentally sensitive production process.
BioEnergyTech is committed to its goal to be a leading producer of Nutraceuticals and healthcare products in a highly dynamic and competitive food supplement market. Thus our commitment to quality and excellence is uncompromised.
Cotonyat.com was founded by Laith Abujaleel in 2016, after fourteen years of work in the retail industry and digital marketing agency.
The e-commerce store specializes in selling basic clothes and cotton homeware and aims to serve busy people, moms, families and athletes. Over the years, the company has grown and expanded its product line to include eco-friendly fabrics like bamboo and modal, achieving a yearly growth rate of over 30%. As of 2022, the website has over 1 million visitors and a conversion rate of 3.5% with 42% returned customers.
Cotonyat.com has an ambitious scaling plan for the next three years, targeting to reach one million dollars in yearly sales by 2025 through launching new collections, expanding inventory levels, entering the Saudi market, and launching a mobile app to convert the retail web-store into a marketplace. The company is preparing to enter the Saudi market as a center to sell to the Gulf region.
Dana is the founder of Dana Rousan Jewellery, with more than 15 years of professional experience in international multi-media agencies, after having graduated from L’Ecole des Beaux-Arts de Besançon- France with a BA in Plastic Arts.
Dana is a visual artist, and she has created and launched her jewellery collection in continuation to her artistic theme “Love & Everything Else”- depicting life as a celebration of moments in every form and expression- inviting life lovers to collect moments and stay on their toes. She is based in Amman. As mass market production has terrible effects on the climate, Dana offers affordable luxury jewellery which is both artistic and meaningful, inspired by her middle-eastern heritage refined with Western minimalism. Her easy-to-wear jewellery is made of precious metals and stones, and Dana constantly develops her products by adapting them to new fashion trends. In recognition of her outstanding selection to participate in Paris Design Week , Dana Rousan Jewellery won sponsorship from Air France & Bank AlEtihad Jordan.
Dana is both the founder and creative director of her start-up.
Ammar Alshami is an agricultural economist and the founder of Efresco, a cross-border trading platform which enables the value chain of agribusiness from farm to retailer by linking importer to exporter creating a global distribution network all over the world that focuses on independent green groceries in the retail sector worldwide.
E-Fresco uses technology to integrate small green groceries and fruit shops with the warehouse, which in turn becomes a logistic hub and gives birth to a retail chain. This mechanism can be scaled up and implemented anywhere in the world. E-Fresco is based on a marketplace and a distribution network which enables the company to connect the small shops and the warehouses, while at the moment is trying to implement a trading platform to further integrate the shipping, logistics, insurance, and banking features in one single solution.
Enas Radwan is the founder and business development manager of eRecycleHUB, a start-up which contributes to making recycling more accessible to local communities by providing tools that motivate people to participate in recycling.
eRecycleHUB is a social media platform (a mobile and web application available on Android and IOS) connected to Recyclables Drop off Station Vehicle/Recyclables Drive Thru Bank, that provides users a convenient, accessible and affordable tool to participate in recycling and sort at source (Aggregate & Segregate)
As Jordan faces increasing pressure on its waste management infrastructure, Enas aims to enhance the average recycling rate by supporting low-income communities in earning profits from recycling to positively impact their livelihood. Recycling materials are thus called “social recyclables” for they can provide both environmental as well as social benefits. Through her start-up, Enas offers waste-identification AI software that identifies the recycling availability of certain waste items to increase the value of collected recyclables while also enhancing the recycling behavior of the community.
The business model of eRecycleHUB generates sustainability, and the start-up also received two grants from UNICEF.
FabricAID was created when co-founder Omar Itani accidentally discovered that the clothing his family had been donating to their apartment building’s concierge was, in fact, going to waste because it didn’t fit his family’s needs. As he looked for answers, he realized that there was no proper system for collecting and redistributing used clothes in Lebanon, so in December 2016 he started a social media experiment, collecting clothes from friends, sorting through them, and giving disadvantaged families exactly the items they needed and chose. The response was overwhelming and before long, from his house filled with bags of clothing, FabricAID was launched.
FabricAID is a social enterprise founded in 2017 working to establish a socially and environmentally conscious value chain for the apparel industry by optimizing the collection, sorting, up-cycling, and resale of second hand clothes through socially conscious and sustainable brands.
Their social impact is built around providing a dignified shopping experience to margenalized communities through three main activities: collection, sorting and re-distribution. The collection of new and gently used clothes, shoes, and accessories is done through a network of more than 150 clothing collection bins distributed across the country. Find the bin closest to you here! Find the bin closest to you here!
Dr. Rasha Aleid is the founder of Juman, a leading pharmaceutical and cosmetics manufacturer factory established in Jordan in 2009. Juman boasts high-quality standard Dead Sea mineral-based products and currently exports more than 80% of what they produce in 30 different countries.
Juman succeeded in establishing itself as a leader in the field of Private Label Manufacturing in Jordan with high certification and restrict complying with regulations, and Good Manufacturing Practices (GMP).
Juman focuses on natural ingredients and prefers recyclable and eco-friendly packaging materials.
Nisa Lisa was founded in 2017. The founder, Nisreen Haddad, has 20 years of experience as a beauty specialist and is the founder of Nisa Lisa: she always dreamed of having her own line of beauty products. Being surrounded by her family who believed in nothing but home remedies, She has done extensive research on alternative medicine across Lebanon, Morocco, and Jordan, and in 2017 Nisreen decided to create her own brand of effective skin and hair care from 100% natural oils for men and women. Nisa Lisa is a Jordanian brand which focuses on 100% natural products and that stems from the experience of Middle Eastern alternative medicine knowledge.
Nisa Lisa is an example of women’s entrepreneurship that is now solidly present in the Jordanian market – started as a local business by a female entrepreneur whose passion is to help people feel the others more confident in a natural way, Nisa Lisa sells its natural products in several countries as well.
“Think Natural … Think Nisa Lisa”
Ola Al-Ajlouni is an Architect and environmentalist working with sustainable building systems and the founder of Sage Life, a company specialized in natural cosmetic care with practical solutions and eco-friendly biodegradable products.
Sage Life was launched through social media platforms in 2021 with a hair shampoo and hair mask, working to open selling points in malls and pharmacies.
Sustainability in the beauty industry goes way beyond just packaging and includes the whole production process from sourcing to formula creation. As a product development company, we commit to proactively reducing the number of virgin plastic products and packaging that we produce.
Sage life wants to revolutionize hair care and impact the customer’s life by setting them on the right track to an all-natural lifestyle that would also help the environment.
I want to impact people’s health and their awareness about the environment and the sustainability of skincare/haircare products. aiming to help women and gender equality in Jordan through employment.
